Lamborghini did it. The Italian brand unveiled its first SUV: Lamborghini Urus. An SUV that is unlike any other SUV and that we are not ready to forget. An overview and discovery of this new Lamborghini Urus at the Lamborghini dealership in Montreal.
Urus takes up Lamborghini’s DNA
The Lamborghini Urus project takes its source from an old 4×4 produced by Lamborghini the LM002 (in the background on the picture). Designed to meet a US Army tender, Lamborghini has built 301 copies of this model.
Equipped with the same V12 engine as the Lamborghini Countach, it developed 450 horsepower. An ultra powerful 4×4 for the time.
A way of thinking that Lamborghini takes up again for this new Urus.
Lamborghini Urus: an ultra sporty SUV
The Urus is not an SUV like the others. It is a Lamborghini SUV, engineered to offer extraordinary performance. Think of it this way:
- Biturbo V8 engine
- 650 horsepower
- A couple of 627 lb-ft of torque
- 0 – 100 km/h in 3.6 seconds
- Maximum speed: 305 km/h
- All-wheel drive
- 4 Directional wheels
The Lamborghini Urus is clearly the most powerful and fastest SUV in the world.
On-board Urus technology
Inside this Lamborghini Urus, we find the quality of an Italian top-of-the-range finish. The seats and dashboard are made of leather, dressed with a very elegant stitching. The central console has two large touch screens: one to control the air conditioning and the other for GPS navigation.
The dashboard is also entirely digital within this Lamborghini Urus.
But what really catches the eye is this driving mode selector.
Driving Mode Selector
Previewed in promotional videos before its release, this Lamborghini Urus is equipped with a driving mode selector. We find the traditional “Standard“, “Sport” and “Race” modes, now complemented by “Sand“, “Snow” and “Land” modes.
The Lamborghini Urus being offered with all-wheel drive and a generous ground clearance, new horizons open to this Lamborghini. The new driving modes will adapt the behavior of the Urus according to the terrain it encounters to get you the best performance on any surface.
Rear seats and a generous boot
It is rare to emphasize these points in a Lamborghini but with the Urus is not a Lamborghini like the others. Being an SUV, its wheelbase of 3 meters long allows it to offer comfortable rear seats, both on the knees and the head.
The trunk on its side offers a total load volume of over 600 liters!
The price of Lamborghini Urus in Canada
The price of the Lamborghini Urus in Canada will start at $242,000 for the basic version. Various options and accessories can then allow you to customize your Urus.
For more information, feel free to contact us.
The Lamborghini Urus in Montreal
Prior to its official dealership entry, the Lamborghini Urus made an appearance in the Lamborghini dealership in Montreal. The opportunity for us to offer you a complete photo report to discover below.
The launch video of the Lamborghini Urus
Discover the beautiful presentation video delivered by Lamborghini for the promotion of the new Urus.